Branding for Be Yoga
This branding project was created for a yoga studio in Taipei, Taiwan,
with a focus on their inspiring slogan:
with a focus on their inspiring slogan:
Be Now
Be Happy
Be Yourself
For the logo, we drew inspiration from the Sanskrit alphabet,
reflecting the deep roots of yoga in Indian culture.
As Sanskrit chants are often practiced in class,
this connection felt like a natural and meaningful choice for the brand—
don’t you think it’s a perfect fit?
reflecting the deep roots of yoga in Indian culture.
As Sanskrit chants are often practiced in class,
this connection felt like a natural and meaningful choice for the brand—
don’t you think it’s a perfect fit?
Alongside the logo, we designed a range of collateral materials to enhance the studio’s branding:
4th Anniversary Flyer / 四週年活動海報
Created to celebrate the studio’s anniversary and showcase special membership plans.
Notice / 教室通知
Informational posters with details like locker room rules and class schedules.
Instructor Card / 教師卡
Highlighting the profiles and unique teaching styles of the studio’s yoga instructors.
Class Flyer / 課程海報
Promoting the variety of yoga classes offered at the studio.
Conclusion
This project brought the studio’s vision to life, blending tradition and modern design in a way that resonates with their community.
