Background
This branding project was for Isaac, a passionate and dedicated English tutor who brings years of experience working with kids aged 5 to 12. His teaching style is fun, engaging, and tailored to each student’s needs, so we wanted to capture that spirit in his brand.
The logo was designed around Isaac’s nickname, IKE, and we explored several concepts that reflected his strengths as a tutor:
IKE + Mountain
Representing Isaac’s confidence and years of experience, with the mountain symbolising strength and growth.
IKE + Pen
Highlighting Isaac’s dedication to creating personalised teaching materials for each of his students, showing his commitment to quality education.
IKE + Books
A nod to Isaac’s vast knowledge and resourcefulness, always ready with the right information, much like an encyclopedia.
IKE + Smiley Face
In Hebrew, IKE means smile and laughter, which perfectly embodies Isaac’s belief in making learning fun. It’s not just about study—it’s about life planning, too.
Conclusion
Isaac ultimately chose the Smiley Face logo, which captures his joyful and encouraging approach to teaching. We then extended this design into a custom business card that reflects his positive energy and professionalism.
This branding project not only gave Isaac a visual identity but also aligned his brand with the warmth and care he brings to his tutoring sessions.
