Project Overview / 活動設計 - 台新銀行
Taishin Bank, a leading financial institution in Taiwan, recently expanded its presence to Brisbane and sought our assistance in organizing a memorable opening ceremony. They wanted the design to symbolize the connection between Taiwan and Australia.
Event Theme / 活動主題
客人希望設計能夠結合澳洲及台灣特色，經過幾次的討論，我們覺得台灣藍鵲很具代表性，而澳洲方面，我們覺得金合歡能夠充分代表澳洲特色，隨處可及卻又非常典雅。
After several collaborative discussions, we decided to feature the Blue Magpie, a well-known symbol of Taiwan, and the Gold Wattle, which represents Australia beautifully. This theme was incorporated into both digital and print invitations, creating a cohesive and meaningful visual identity for the event.
Invitation Card Design / 邀請函
台新需要紙本印刷的邀請函，以及能夠群發的電子邀請函。我用金合歡以及藍鵲的元素，設計了幾款不同顏色及排版的設計，下面是最後印刷的版本。
Taishin needs both traditional invitations and digital invitations. I utilise Gold Wattle and Blue Magpie to create several designs, and below is the final design.
Invitation Card / 紙本邀請函
Digital Invitation / 電子邀請函
Coded with HTML 5 and CSS, taking advantage of CMS system of MailChimp to track the RSVP process.
Event Design List / 設計清單
其他設計項目像是 背景版、宣傳易拉寶、指示系統等等的設計，下面有更詳細的說明。
More event collateral, such as media backdrops, pull-up banners and way-finding systems, are listed below.
Stage Backdrop - Main Theme
Press Conference Backdrop
Media Wall
Name Badge
VIP Name Badge
VIP Name Badge - Chinese & English
Press Conference Table Name Card
Pull Up Banner - Main Theme
Pull Up Banner - Way-findings
Digital Signage - Registration
Digital Signage - Opening Ceremony
Digital Signage - Press Conference & Welcome
GOBO Light - TIB Logo
Event Plan
Event Snapshots / 活動剪影
Media Wall / 媒體牆
Media Wall / 媒體牆
Press Conference / 記者會
Press Conference / 記者會
Main Stage / 主舞台
Main Stage / 主舞台
Main Stage / 主舞台
Conclusion
The opening ceremony for Taishin Bank’s Brisbane branch was a resounding success, thanks to a well-executed design that beautifully represented the connection between Taiwan and Australia. We are proud to have played a part in this significant milestone for Taishin Bank.
Planed and coordinated with Austina Event and Events team at Taishin Bank.
